Some people say actually writing a book is the easy part. It is the marketing and selling of the book that is challenging. When I wrote my book on my stroke recovery, titled ‘Thank God I Had a Stroke’ I had intentionally made a huge impact with my initial marketing procedure; I simply gave it a title that captured everyone’s attention.
So think hard about what title you are going to give your book. Keep it short and to the point. Try to give it a sense of drama or make it controversial. By giving it a ‘double meaning’ or if it is an oxymoron, you are more likely to capture the potential reader’s attention and interest which in turn can lead to a sale of the book.
It is pretty pointless hoping that book stores will sell your book. More and more book stores are closing down and more and more people are writing books. The best you can expect is for the book store to list your book so that if someone comes in and requests your book, they can check on their computer and if it is listed, they can order it in for the customer. This is really a horrific way to sell a book! So how do you sell your book?
The obvious answer is via the Internet. But there is another very successful way. Sell by ‘word of mouth’; use your words to motivate and inspire listeners by becoming a speaker and presenter and having your books available for sale.
If your book is about your story of recovery from a serious illness, then you may not be able to actually talk sufficiently well enough to be a speaker. If this is the case, may I suggest that you use a family member or friend to tell your story for you (with you present, of course).
As you can imagine, I never thought that my stroke recovery would lead to a business venture. However, one of the things that concerned me in the early days in hospital was “How can I still be productive and earn an income if I am impaired with an illness?” Somehow the ability to earn an income seemed to me a way of measuring my worth. I had always run a business and I still wanted to. Once I realised that I could do whatever I wanted to do, I just had to figure out HOW, then I was fine.
Hints and Tips
How you recover from your serious illness makes you unique. No-one else copes just like you did. Write down your thoughts, your progress, your fears, your achievements; this journal can become a book that can help others.