I decided to market my book ‘Thank God I Had a Stroke’ at the Mind Body Spirit Festival in Sydney, Melbourne and Adelaide. My publisher actually suggested this venue as a good way to take part in a book signing, as those attending the festival would be interested in what happened to our body and spirits when we suffered a serious illness and how we coped. This video clip clearly shows the emotional shock of going through such an ordeal as simultaneously suffering a stroke and a brain tumour. It also indicates my journey to recovery.
I would not call myself religious or spiritual in the traditional sense; but I do believe that there is a God who leads us in a certain direction. Things will happen (both good and bad) and there is virtually nothing we can do about it. Where we can make a difference is in HOW we cope with what happens to us.
So, I thought this festival may fit with the topic of my book. It did indeed capture the interest of many people and I was humbled when I many stories were shared with me from those who stopped to speak to me. They (or their loved ones) had experienced various degrees of suffering and I could not help but think of how blessed I was that my suffering was not nearly as severe as some I spoke to.
One lady (in her 30’s I would think) told me that she had Multiple Scoliosis. That disease will eventually take her life. It is slow and painful and she will lose control of her muscles and speech. First it will be her limbs and eventually it will be her heart.
She then told me that her 28 year old brother suffered from severe dyslexia and could not speak. She was worried about what would happen to him when she was in a wheelchair as she had heard some pretty horrific stories about what happened to disabled people who could not speak (communicate) when they were placed in homes.
I then asked could her parents help. She informed me that her mum had passed and that they lived with her dad but the week before he had discovered that he had a brain tumour. She was a determined young woman and was doing her best to cope, both physically and mentally. But I felt so sad for her.
Yes, I sold a number of books, but more importantly I met some wonderful people and had many requests for speaking engagements, interviews for magazines, newssheets, radio etc. If you can find the right festival in which you can promote your book it could be a great way to enable you to earn an income. But as one customer said to me “You are not going to make a fortune selling your book, but you will give and receive so much inspiration and motivation that it will be worth much more than money.”
The Mind Body Spirit Festival was a worthwhile exercise for me and as there are usually over 60,000 attendees over 4 days, it certainly gains the interest of many.
Hints and Tips
Use your heart when building a business that you want to base on your personal understanding of how to cope with an illness. People want to be ‘touched’ by your honesty and soul wrenching experience. Once they have met you and felt a connection they will want to purchase something that you have created; it could be your book.