Writing a book takes a lot of time and energy. Then having it edited, having the cover designed and finally having it published, take a lot of time, effort and money! Once all this is accomplished you are about half way there. Now comes the huge task of marketing and promoting your book. Knowing how to promote your book can sometimes be more difficult than writing the book!
To successfully market your book you must decide just who your target market is. Who do you think would be interested in buying and reading your book? If it is a business book you will want to target business owner/operators. If it is a children’s book, it will have to appeal to children, but your target market is the parents.
If your book is on health issues this can be more difficult to work out just who the target market is as many people from all walks of life could be your potential customers. To try to narrow the field down a bit by finding out if there is a particular segment in the market place that the specific health issue being discussed in your book might affect.
In my book ‘Thank God I Had a Stroke’ it seemed to me that the majority of people who suffer from strokes and brain tumours are senior citizens. Even though I met a number of people who had young family members suffer a stroke; the youngest I heard of was 13 years old. But, it seemed to me that I should target the older generation.
I had to discover where this generation congregated so that I could promote directly to them. Even though it would seem obvious to approach Libraries for any books, it turns out that older people tend to use libraries more than the younger generation. This is probably because the young ones use the internet, IPhones etc. So, it was obvious that I should target Libraries.
There are also a number of organisations that have the majority of their members in the older age bracket. Places like Rotary are always looking for speakers, so that became an obvious group for me to approach.
It is not so easy to get to the hospitals as they do not have many group activities where you could be a speaker, even though they would have the most relevant target audience. But specialist organisations that help people with a serious illness such as a stroke, brain tumour or cancer, and therefore they should also be approached.
Whatever topic your book is written about, you have to be able to distinguish your target market and approach it for the promotion and marketing of your book. Remember, it does not matter how good your book is, if no one knows about it, it will not sell. And these days you cannot expect shops to take it on. Specialist book stores are closing down fast and they only hold limited stocks of best sellers. Understanding how to promote your book to a target market should be a high priority on your list of things to do when writing a book.
If you look at the layout of my book, ‘Thank God I Had a Stroke’, you will learn a lot about how to layout a book and you can also see the importance of targeting your market and collecting testimonials.
Hints and Tips
Understand just who you have written your book for. The demographics of age and gender are very important. Next, discover where your target market congregates and head in the same direction!